Branding

Katopia Design is committed to not only creating you beautiful marketing materials, but also a fully effective brand. Please answer any or all of the questions below to help aid in this process. Any information you give will be helpful – Thanks!

 Company/Organization Information

• How would you describe your company/organization?
• Do you have a mission statement?
• What is your company/organization’s core message? Is your message clear and focused?
• What is your story? What is your history?
• How would you describe your services and/or products? (Try to use adjectives)
• What benefits does using your product/service provide your clients?
• What are the core values and principles your brand should express?
• Who are your direct competitors?
• How are you different from your competitors? What sets you apart?
• What is one thing would you like your brand to be known for?
• What key message(s) do you want to communicate in everything you put out there?

Target Audience

• Who is your current target customer base?  Who will be purchasing your product/service?
   – Parents, managers, frequent travelers, community donors, business owners, gardeners, procurement officers, etc.
   – Age, gender, socioeconomic status, lifestyle, location, etc.
• Who is your dream/ideal target customer? Are there any audiences you aren’t currently reaching that you want to reach with your brand?
• How would you want them to describe you? How wouldn’t you want them to describe you?
• How do you want to make your customer feel?

Social

• Are you giving our customers something to talk about?
• Do you give customers an opportunity to get involved?
• Are you making it easy for customers to spread the word?

Goals & Motivation

• If you already have branding in place…What do you like about your current brand? What don’t you like?
• If you already have branding in place… Why do you want to rebrand? What do you want your new brand identity to accomplish?
• What is your brand’s mission?
• What are your short and long-term goals?
• What are the long term goals of your company/organization? Where do you see your brand in 1 year? 5 years? 10 years?

Competitors

• Who are your main competitors?
• Do you think they do a better job than you?  How so?
• How are you different from your competitors?

Branding Inspiration

• Do you have any specific imagery in mind for your brand?
• Do you have any specific design preferences? (Such as color or font)  Do you have any thing specific you do not wish to be used in the design?
• What adjectives should best describe your brand?
  Budget or luxury? Approachable or formal? Masculine or feminine? Bland or colorful? Edgy or conservative? Fun or serious? Trendy or cassic? etc…
• What feeling or message do you want your brand to convey to those who view it?
• If your brand had a personality, how would you describe it?
• Are there other brands that appeal to you or are similar to your desired result?